I’m Guy.
A founder in Tel Aviv. I design and build products, with AI as my crew.
I take an idea from a blank page to something people can open on their phone. That covers product, design, code and brand, and running the business behind it.
Right now that means Circlo, a sports app and coach marketplace, and Plazas, where you build your business as a place and hire AI employees into it. Dogo, Dira and Lantern are newer. Samuels is the jewelry brand I started with my father.
How I work
I treat AI as a real team. I set the direction, make the decisions and check the result, and agents do much of the typing. That is why one person can ship this much, and most of the commits on these projects are written with them.
The tools change often. Today that mostly means Claude Code for building, Supabase and Cloudflare underneath, and Higgsfield for images and video.